ReplenishMints - Home ReplenishMints - Home
FOR IMMEDIATE RELEASE
ReplenishMints Partners with TNT Marketing
   ARLINGTON, TEXAS - January 17, 2008 - Tabacur, LLC has chosen TNT Marketing, national convenience store broker, to market its ReplenishMints line of nutrient-enriched, smokers' breath mints to convenience stores nationally.
   ReplenishMints are lozenges lasting two to three minutes and replacing the antioxidants depleted by smoking. When a smoker enjoys ReplenishMints throughout the day, he or she receives a sustained delivery of nutrients to counteract the load of oxidants contained in tobacco smoke. Additionally, ReplenishMints are more effective at refreshing a smoker's breath and also do a better job of satisfying a smoker's oral fixation than most breath mints, which only last for about a minute.
   ReplenishMints' sales already have proven successful in tobacco stores. Convenience stores stand to earn high margins from this product and nearly double their average profits, when the mints are bundled with cigarette sales. ReplenishMints are sold in "stick" packaging that fits the smoker's lifestyle and adds to the mints' appeal.
   "TNT Marketing is pleased to begin 2008 working with Tabacur to market ReplenishMints," said TNT president Kennith Fries. "The mints are a natural fit in the c-store world where 40% of total sales are from tobacco products and will appeal to many consumers in this class of trade. The mint is innovative and healthful by providing not only breath relief but also a nutritional boost."
   Keith Penley, Vice President Sales and Marketing at Tabacur, added, "Partnering with TNT was an easy decision. TNT has a proven record of success and an unmatched reputation in the convenience store space. They are the right team to help us expand beyond tobacco stores into broader retail channels." Penley continued, "Entering the convenience store channel and doing it right is something we would only take on with an expert national broker at our side. TNT is the right match both in approach and in its enthusiasm for nutritional food products." Tabacur LLC develops and markets nutritional supplements for tobacco smokers. Its ReplenishMints line of nutrient-enriched gums and mints is based on a patent-pending blend of antioxidants. Higher intake of these antioxidants, individually and in combination, has been shown in many observational studies throughout the world to mitigate a variety of health risks associated with exposure to tobacco smoke.
   Tabacur's mission is to establish and dominate a new market in health mints for persons under oxidative stress. The firm will initially target tobacco smokers and people exposed to environmental tobacco smoke, but these products are also relevant to other populations under oxidative stress, including diabetics, endurance athletes and the elderly.
   TNT Marketing is a leading sales and marketing organization in the convenience store industry. TNT represents many recognized consumer products in top c-store categories, including automotive, beverages, foodservice, frozen foods, grocery, general merchandise, HBC, and salty and sweet snacks. Bayer, ConAgra, Dole, General Mills, Mattel, Playtex, Procter & Gamble (Duracell/Gillette), and Trojan are among the category-leading brands in the TNT Marketing portfolio.
   C-storologists® are experts in convenience stores, much as zoologists are experts in the animal kingdom. Based in Arlington, Texas, the TNT c-storologists® maintain established partnerships with c-store wholesalers and retailers nationwide. With specialized knowledge and experience, TNT Marketing has a proven record of success.
# # #
Editor's Note: Photos of ReplenishMints are available for download at http://www.tntmarketing.com/replenishmints.html.
ReplenishMints - Home
ReplenishMints - Home
Legal Information